Tuesday, August 26, 2008

Crowdfire Launched at Outside Lands

This past weekend, Microsoft along with Federated Media launched Crowdfire, a crowdsourced digital experience where the audience contributes digital media into a massive content store. Here is the widget in action:

It is an exciting time to see the fusion of music and technology coming together powered by the new arsenal of social media tactics - live alerts, content sharing across social persona's, facebook extensions, mobile activation, you name it. What excites me most about this effort is that you can engage and contribute whether you are onsite at Outside Lands or in Paris, France. As of Tuesday am, we just passed 13,000 items of content, all now accessible to share across the web.

Another extension launched was the ability for concertgoers to immortalize themselves in a Rock Poster. 2400 Custom Rock Posters created by concertgoers at this last weekends Outside Lands Festival in the Microsoft Windows Experience area. Thanks to Marq Spusta and Gregg Gordon for making some amazing original artwork that people could work from. Stay tuned for more on this as we work to enable this experience digitally.

Great time, met a ton of great people, look forward to what the future holds...