There was a great article in Wired magazine last month on the life cycle of a blog post. As more and more thought leaders are using the web as their key communication channel, there has never been a better time for digital marketers to begin to listen and engage with the blogosphere. Once you have identified your target influencers, there are a few ways you can engage:
- build a relationship with the influencer
- advertise through the influencer
Building a relationship with a given blogger is a delicate process, open communication and honesty are necessary. The advertising landscape is beginning to take on steam where we are learning about insightful ways to advertise on blogs vs. mainstream banners.
It's a great time to be a digital marketer, as many have said before, you should already be listening to your customers and identifying who is influencing your company. Once you have a handle on the external brand, it's time to engage...
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