Rothbury Music Festival - Think Tank's

Very cool and innovative to see think-tank work being done as part of the Rothbury music festival, I mean you can't stand and watch music for 4 days straight can you? I do think this is a great way to leverage the minds that are taking part in this event and not only get messages out to a very targeted audience, but to hear back from the audience on what matters to them. As these festivals become more about the experience than just the music, I see this taking on a larger and larger role. You 0basically will have around 50 to 60 thousand people b/w the ages of 15 and 40 at this event, stuck in the middle of Rothbury, MI for 4 days. What better way to get their opinions and mindshare.