VW Digital Campaign

I really like this VW Campaign Concept, but two submissions I had below were rejected. The SEO wasn't effective at launch either, the only top link I see in search results for 'what the people want' is a paid banner.

My two submissions:

- the cubs to win the world series
- Ticketmaster to go away

Is this really social media marketing if someone behind the scenes is editing / approving posts? Seems to contradict the core concepts of User Generated Content.